OPENING CEREMONY OF CEBIT TRADESHOW

creative strategy and interactive performance


In 2013 Poland was the hosting partner of the most important ICT tradeshow in the world – CeBIT in Hannover.

Fish Ladder designed the creative strategy for the event and put together a delivery team that executed a world-class interactive performance showcasing the ingenuity of “Poland” as a brand.

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The performance was judged as the best opening ceremony any partnering country has ever presented in the history of CeBIT trade-shows.


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Throughout the event a particularly strong emphasis was placed on the achievements of the Polish gaming sector.

An interactive, animated evolution of the industry's dynamics showcased the key message of the Polish hosting – “talentIT people”.

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An interactive show with L.U.C. and Nativizm mixing electronic music in real-time, complemented with interactive animation was compared by some to performances by the Chemical Brothers.


Recognized as one of

the best

opening ceremonies
Angela Merkel and Donald Tusk amongst prominent guests

OPENING CEREMONY OF CEBIT

IN MEDIA

GAMEZILLA

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